New Sky Bet Deal For The EFL
It was confirmed earlier today that the EFL had signed a new and improved sponsorship deal with Sky Bet.
The EFL have announced a new five year deal that will see the current sponsor continue to be the headline partner until the end of the 2023/24 campaign and along with the renewed agreement, Sky Bet also launched a new commitment to raising awareness about responsible gambling.
The new deal struck will see a 20% year on year increase from 2019/20 on the current deal and it will take the working relationship into its eleventh year.
The new marketing campaign will be led by Sky Bet and will underpinned by an enhanced Memorandum of Understanding (MOU) which is designed to help customers stay in control and game safely.
In short it will see greater promotion of the tagline 'When the fun stops. Stop' and the message will be prominent across online, print, radio and TV as well as a responsible gambling message which will appear on sleeve patches worn by all EFL players.
The core agreement will see:
Remain as the EFL`s title sponsor on a worldwide basis.
Remain as the exclusive betting and gaming partner of EFL Digital.
Become the official betting and gaming partner of iFollow.
Have the right to live stream 16 midweek EFL Championship fixtures on a 'watch and bet' basis.
Have the right to live stream content from Club grounds such as squad details and live odds from inside EFL grounds on a matchday.
Remain as title partner of the Sky Bet Play-Offs.
Display branding in stadiums at all EFL matches.
In addition to the Player of the Month, Manager of the Month and Goal of the Month Awards, Sky Bet will have the right to award a 'Golden Boot' to the top scorer in each division at the end of the season. They will also have the right to award a 'Golden Glove` to the top goalkeeper.
EFL chief executive Shaun Harvey explained.
'This agreement represents the largest title sponsorship in EFL history and once again illustrates how our commercial operations are maximising the revenue opportunities and exposure for the EFL and its Clubs. Sky Bet has been a significant and valued partner since first sponsoring the EFL in 2013/14. They have helped support the growth of the EFL and its competitions and I would like to thank Sky Bet, not only for their efforts in the partnership to date, but also for their vision and foresight during the negotiation phase. I am delighted that an agreement has been reached and the EFL is looking forward to continuing to work with our friends at Sky Bet from now until 2024 on enhancing the experience for supporters whilst ensuring this is done in the most appropriate and responsible way.'